We believe that jewelry is more than just something beautiful that decorates the body. Jewelry holds the power to deliver a message, create emotions, and of course allow you to express yourself.

So.. How did it all begin?

Hi! we’re Noga and Sapir.
Sapir (the Israeli side of the brand) and Noga (the American side of the brand). We met as students at the Shenkar College of Design and immediately became a team. During our second year we decided to design a collection of signet rings for fun, feeling the need to design something for ourselves, and not for another school assignment. Between lessons and the pressures of our studies we didn’t really have the time to take it seriously. And then... Covid hit, and we were stuck at home. Between zoom lessons we began building our business. We took pictures of our jewelry with our Iphone & Galaxy, opened our instagram page, and began to learn and understand what it takes to run a business.

Our Goal

Each and every piece of our jewelry holds a whole story behind its design. Our goal is to create jewelry that every one of you will be able to resonate with and find your own story within.